- Build an audience with an urgent need for a solution
Your customer base is going to be comprised of the audience you build. But in order to build this audience base, you are going to need to define exactly who you are trying to reach.
So take a moment and think about whom you are writing or speaking to.
What are their challenges? What are their needs? What is keeping them awake at night?
- Solve their problem
It is one thing to identify a problem. But it is quite another to solve it! Back-engineer the needs of your audience, and find out what can be done to help them with their problem.
The problem with the ‘one funnel’ hype is that it isn’t helping anyone. These gurus want you to spend money on their product. They are not actually trying to teach you how to help other people find success.
- Gain their trust
This may be the most important part of the entire process.
And yet… a funnel has nothing to do with this!
Prove to your audience that you’re a real person. Prove to them that you know what you’re talking about. Prove to them that you can actually, legitimately help them.
By creating valuable content!
For my wife’s meditation niche business, we spent years creating videos, blog posts, and other content to establish her as an authority in the market. We put out content for free that was actually helping people.
Then, after a few years, when we released our first membership program, we already had this audience of people who trusted us and knew that what we were doing was changing lives.
No funnel could have built this kind of trust. It takes hard work and valuable content to do that.
- Get your copywriting skills dialed in
Copywriting is the ability to communicate your value proposition in a way that triggers action.
This could be a sales letter, a sales video, a blog post, etc. You need to be able to create content that is going to live on a page, attract attention, communicate about your audience’s needs, and deliver your message effectively.
Funnels are a part of copywriting, but they are only a very small part.
You don’t want to create a ‘pressure cooker’ moment for your audience. When they visit your site, you want to be able to capture their attention with a story and show you are willing (and trying) to provide real value free of charge.
Sure, you may offer a product… but by offering so much value for free as well, you are showing them that you value the relationship more than you value a one-time purchase from them.
- Have your tech all set up
There are a few technical needs that you MUST have in place if you really want to potentially earn money through your skills as a digital marketer.
And one of them is a shopping cart. At some point, you are going to need to collect payment from customers in exchange for what you’re pitching in your offer.
On WordPress, there are plugins out there to help and a wide variety of developers who can customize WP to do anything you’d like.
- Deliver on your promise
It is one thing to use your copywriting skills to sell your product to customers. But it is quite another thing to create a product that actually delivers what you have promised!
Craft an offer that will solve your audience’s problem – and then deliver on it.
Help people through the process of transformation. This is what people want. Overhyping products that are not actually going to help people in their lives is a bad move.
Check out One Funnel Away Challenge Reviews Here
- Drive traffic
At some point, in some way, you MUST be able to drive traffic to your website.
This is how you get people to actually see your offer… and single-funnel systems absolutely do not take this into account.
A lot of these systems rely on running ad campaigns that bring rubbish, non-targeted traffic through your website anyway.
Where And How To Actually Get Traffic
You cannot just use a sales funnel to sell your products to customers. You need to use a full-fledged approach that takes all aspects of the giant spectrum of the customer experience into account.
To put it in very simple terms, you need to follow all 7 of these steps. You need to…
- Build an audience
- Help them solve their problems
- Earn their trust
- Dial in your copywriting skills
- Set up your tech correctly
- Deliver on your promises
- And start driving traffic
Proven Successful Online Business Model
Do funnels work at all?
Of course, they do!
But that’s not the big question.
The big question is this…
Can you really help people to solve the real problems they have? And are you doing it with integrity, with their best interests in mind?
Your ability to communicate effectively before the sale and to actually deliver on your promises is the clutch-points that will have the greatest bearing on whether or not you are a success in the digital marketing world.
The tech is actually the easy part.